Touche du bois
Wishcard for new year
“Touche du bois” (“Touch wood” in french”) is a french expression that is used when someone says a probable lucky wish about their future, and they need to touch anything wooden to not miss the chance on that luck. As they open the letter, they automaticly touch the wooden card and so they can be lucky for the next year.
Pantone ink printed on wooden card.
Work carried out within the agency Design NG Tornay – Fribourg (Switzerland) www.ngtornay.ch
For a long time I wanted to work with a special material, and the wish card was a great opportunity to try that out. And also I could combine the expression with the material to have our message sent through to all of our clients.