Jo le roi de la frite

Jo came to see us to create a visual identity to his traveling “baraque à frites”. Fries made in an authentic Belgian way. After my suggestion the name became “Chez Jo, the king of the fried”.
I was in charge of the creation of the logotype, a loyalty card, a flyer, various promotional posters. I also worked on the concept of the customization of his “baraque à frites”.

Work carried out within the agency Design NG Tornay – Fribourg (Switzerland)



Creation of a menu with illustration of the different choices to be ordered.