Food truck – Fishambule

I created the brand identity for an eco-friendly fish & chips food truck. My main idea was to use fishes that are labeled by the MSC and/or WWF. The main product, the perch (which is really tasty deep-fried) is from Lac Leman (the closest lake) making it sustainable. I really enjoyed designing this project and being part of the brand strategy concepts.

 

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“Eat fish without emptying the oceans!”

 

 

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I also designed an application for the food truck, with a Google map embedded to check how far is the closest location to you.

 

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